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Norman shutters: Woodlore, Normandy and Brightwood compared, with a DIY wood alternative

What each Norman shutter line is made of, how Norman sells them, what the warranty covers, and how a DIY poplar shutter compares.
Condo window wall and balcony door, level 1 (flat) moulding, paint stage 3.

Updated

The short version: Norman makes several shutter lines, from wood composite to solid hardwood, sold through retailers who measure and install. We make one solid poplar shutter that you price online and fit yourself.

Norman’s shutter line-up

Norman’s shutters page lists five lines and describes each in a line[1]:

  • Woodlore: “Beautifully crafted from advanced wood composite materials”, with “A highly durable polypropylene finish”[2]. Six whites and off-whites[2].
  • Woodlore Plus: “Enhanced strength and moisture resistance for any environment”[1].
  • Brightwood: “premium hardwood panels with a durable EcoSmart wood-composite frame”[4].
  • Normandy: “Crafted from responsibly sourced hardwood”; its FAQ calls them “100% premium solid hardwoods” and says they come “in over 50 standard solids and stains”, plus custom colour matching[3].
  • AquaShield: “Beautifully built for the wettest spaces”[1].

Options across the lines

  • Louvers: 1⅞, 2½, 3, 3½ and 4½ in on Woodlore, Normandy and Brightwood[2][3][4].
  • Tilt: InvisibleTilt (hidden), InvisibleTilt with split tilt, standard and offset tilt[2].
  • Frames: Woodlore lists thirteen frame profiles plus direct mount[2].
  • Motorized tilt: PerfectTilt motorization on Normandy and Brightwood[3][4].
  • Bi-fold shutters and motorized skylight shutters in the Normandy range[3].

Norman’s lines side by side

The lines differ mainly in material and finish cover. From Norman’s own product and warranty pages:

Norman’s main shutter lines
LineMaterialFinish warrantyMotorized tilt
WoodloreWood composite, polypropylene finish[2]Lifetime[6]Not mentioned on its page
BrightwoodHardwood panels, wood-composite frame[4]Not stated by linePerfectTilt[4]
NormandySolid hardwood[3]3 years on premium paints and stains[6]PerfectTilt[3]
Woodlore Plus, AquaShieldBuilt for moisture and wet rooms[1]Not stated by lineNot stated

The practical reading: if you want real wood from Norman, it’s Normandy (all hardwood) or Brightwood (hardwood panels in a composite frame). Woodlore is the composite line, and its lifetime finish cover reflects a factory finish that isn’t paint on wood. Normandy’s stains are the closest match to a stained poplar shutter of ours.

How buying Norman shutters works

  1. Find a retailer. “Enter your ZIP code to find authorized Norman retailers near you”, or send the contact form to be connected with one[5].
  2. Consultation. The retailer helps you “explore samples and options, either in your home or at their showroom”[5].
  3. Measure and quote. The retailer measures your windows[5]; Norman publishes no prices.
  4. Install. The retailer installs[5].

Norman’s where-to-buy page doesn’t mention buying online, or Canada[5].

The Norman warranty

  • “Norman® products are backed by a lifetime warranty against defects in materials and/or workmanship”[6].
  • It lasts “for as long as the original purchaser owns the product”[6].
  • Premium paints and stains are covered for 3 years against discoloration, fading, chipping or cracking; Woodlore’s finish is covered for life[6].
  • “Motorized components carry a 5-year warranty; batteries are not included”[6].
  • Not covered: “shipping charges, costs of labor for measuring, installation, or trip charges”. Claims go through your retailer, with proof of purchase[6].
Norman and Shutter Boys
FeatureShutter BoysNorman
MaterialSolid American poplarComposite, hardwood, hybrid, wet-room lines
Louvers2½, 3½, 4½ in1⅞, 2½, 3, 3½, 4½ in
Hidden tiltOfferedInvisibleTilt
Motorized tiltIn developmentPerfectTilt on some lines
How you buyOnline, with a free video or phone consultAuthorized retailer, at home or in a showroom
Prices onlineA range per windowNot published
InstallationYou fit themThe retailer installs
WarrantyStated on your quoteLifetime on defects, original purchaser; labor excluded
CanadaYes (not Quebec yet)Not stated on its US site

Norman figures from its own pages, checked October 30, 2026.

What ours cost, for comparison

Norman’s prices come from a retailer’s quote. To compare, here are ours in US dollars before tax and shipping: the basic build (flat moulding, paint stage 1, 3½ in louvers), and a moulded frame with a stain match, the closest thing we make to a stained hardwood shutter.

Shutter Boys prices for two builds
WindowBasic buildMoulded, stain match
24 × 36 in$160 – $200$320 – $400
36 × 48 in$320 – $400$640 – $800
48 × 60 in$540 – $660$1,080 – $1,320

In Canada, a 36 × 48 in window in the basic build is $460 – $570 CAD before tax and shipping. Every size

Where Norman is stronger

  • Range: five lines, five louver sizes including 1⅞ and 3 in, many frame profiles, and lines built for wet rooms[1][2].
  • Motorized tilt today[4]; ours is still in development. Motorized shutters
  • A professional measures and installs, so the fit is the retailer’s responsibility[5].
  • A showroom where you can see and handle the lines before you choose[5].

Where we’re different

  • Solid wood on every window, not composite at the entry level. Why poplar
  • Prices you can see: $320 – $400 for a 36 × 48 in window in the US, before tax and shipping.
  • No appointment: design and order when it suits you, and fit them yourself. How to measure
  • Canada: we ship across Canada (not Quebec yet), with prices in Canadian dollars.

Which to choose

Norman or a DIY wood shutter: who suits which
If you…Look at
Want motorized louvers nowNorman’s PerfectTilt lines
Want 1⅞ or 3 in louversNorman
Have a window in shower sprayNorman’s wet-room lines, or another synthetic shutter
Want solid wood, a price up front, and will fit them yourselfShutter Boys
Want someone to measure and install everythingA Norman retailer

Comparing a Norman quote with ours

  • Line and material: Woodlore (composite), Brightwood (hybrid) and Normandy (hardwood) are different products at different prices. Make sure the quote names the line.
  • Louver size, frame and tilt: match them in our designer to compare like with like.
  • Measuring and installation: on a retailer quote they’re part of the price; ours leaves them to you. Norman’s warranty doesn’t cover measuring or installation labor[6], so ask the retailer what its own workmanship guarantee is.
  • Finish cover: Norman covers premium paints and stains for 3 years and Woodlore’s finish for life[6]. Compare that line with ours on your quote.

Finish cover: paint, stain and composite

Norman’s defect warranty is lifetime for the original purchaser, but its finish cover depends on the finish[6]. Premium paints, stains and plant-based finishes are covered for 3 years against weather-related discoloration, fading, chipping or cracking; Woodlore’s factory finish is covered for life[6]. That difference makes sense: a painted or stained hardwood is a finish on wood, the same as ours, while Woodlore’s polypropylene finish is part of a composite product. If finish longevity matters most to you, a composite line with a lifetime finish cover is a fair choice; if you want a real wood shutter that can be repainted years from now, a painted hardwood (Norman’s Normandy, or our poplar) is the one to price.

Doing it yourself instead of a retailer install

The real difference between buying Norman and buying from us isn’t only the material; it’s who measures and fits. A Norman retailer takes the measuring risk and the installation[5]. With us, you take five measurements per window and fit the frames with a drill, a level and screws. If you’d rather not, an independent installer can fit ours for you, and you still see the shutter price before anyone visits. How to install

Questions to ask a Norman retailer

  • Which Norman line is this quote for, and what are the louvers and frame made of?
  • What louver size, frame profile and tilt are priced, and what would hidden tilt or split tilt add?
  • Is measuring and installation included, and what is your own guarantee on the installation?
  • What is the lead time from the measure, and who handles a warranty claim?
  • Is the colour a standard one or a custom match, and does that change the finish cover?

With those answers you can build the same window in our designer and compare the two prices on the same footing, knowing which costs in the retailer’s quote are installation rather than the shutter.

When a shade suits better

Where a shutter isn’t the right fit, such as a wide sliding door or a window you want fully clear in the day, our sister company Shade Boys makes cellular shades, roman shades, motorized roller shades and patio door blinds to measure.

Our shutters are one product: solid American poplar, made to the measurements you take, priced online window by window, and fitted by you. Price your windows

Norman and the names of its products are trademarks of their owner. Shutter Boys isn’t affiliated with Norman, and this page isn’t endorsed by it. What we say about Norman comes from its own pages, checked October 30, 2026; products and terms change, so check before you buy.

Common questions

How much are Norman shutters?

Norman doesn’t publish prices. It sends you to an authorized retailer, who measures, quotes and installs. Ask for the line, louver size, frame and tilt on the quote so you can compare like with like.

Are Norman Woodlore shutters real wood?

No. Norman describes Woodlore as “crafted from advanced wood composite materials” with a polypropylene finish. Its Normandy line is solid hardwood, and Brightwood combines hardwood panels with a wood-composite frame.

What is Norman’s shutter warranty?

Norman products are “backed by a lifetime warranty against defects in materials and/or workmanship” for as long as the original purchaser owns them. Premium paints and stains are covered for 3 years; Woodlore’s finish is lifetime. Motorized parts carry 5 years. Measuring, installation labor, shipping and trip charges aren’t covered.

Does Norman install its shutters?

Norman’s authorized retailers measure and install. Norman itself sells through them, and its where-to-buy page doesn’t mention buying online.

Is there a cheaper alternative to Norman shutters?

If you’ll measure and fit them yourself, a made-to-measure DIY shutter removes the retailer’s visit and installation from the price. Ours are solid poplar, with the price for each window shown before you order.

Is Shutter Boys connected to Norman?

No. We’re a separate company; everything here about Norman comes from its own pages, checked October 30, 2026.

Sources

  1. Shutters, Norman (manufacturer’s own claim)
  2. Woodlore shutters, Norman (manufacturer’s own claim)
  3. Normandy shutters, Norman (manufacturer’s own claim)
  4. Brightwood shutters, Norman (manufacturer’s own claim)
  5. Where to buy, Norman (manufacturer’s own claim)
  6. Warranties, Norman (manufacturer’s own claim)

What our shutters cost

Real prices for one window, worked out the same way as your quote.

Each is built with flat moulding, paint stage 1, 3½ in louvers, in American poplar. Before tax and shipping. Moulding, paint, louver size and colour change the price, and the designer shows it as you choose.

Design your shuttersPrice your own size

Shutter prices for three common window sizes
WindowUS dollarsCanadian dollars
Small window24 × 36 in (610 × 914 mm)$160 – $200$230 – $290 CAD
Bedroom window36 × 48 in (914 × 1219 mm)$320 – $400$460 – $570 CAD
Living room window72 × 60 in (1829 × 1524 mm)$810 – $990$1,160 – $1,420 CAD

Price your windows

Pick your look once, add every window, and see each one drawn and priced. Send it to us and we reply with your quote.

Design your shutters